Subscription Based Business Results

Client Intro

A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Challenges

  • ? The client had spent over £5K with no real data or results
  • ? We only had 3 months initially to produce real results
  • ? The client did not have any lead magnets
  • ? There were no landing pages in place
  • ? All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

  • ☝️ We started off with an in-depth audit of the ad account and the website
  • ☝️ Identified that in order to achieve real results we need to have a lead magnet
  • ☝️ We worked with the client to come up with a suitable lead magnet
  • ☝️ Then we started running that lead magnet using Lead Ads
  • ☝️ Despite tremendous results in the first month, we were not satisfied with the Lead Quality
  • ☝️ We build 2 different landing pages and started testing them
  • ☝️ Using new ads creatives were also part of our strategy

The Results

  • ✔️ The results skyrocketed in the very first month
  • ✔️ CPL from Lead Ads was below £0.50
  • ✔️ The conversion rate of leads to subscriptions wasn’t that great initially
  • ✔️ The client was still happy as new customers were coming in from Email marketing
  • ✔️ After we launched the landing pages, the CPL went up a little
  • ✔️ However, the conversion rate skyrocketed this time and the client was converting at a better rate
  • ✔️ Within the first 2.5 months, we generated over 1,200 leads
  • ✔️ And the client was able to convert 192 leads into subscription-based customers.

Ready To Grow?