Beauty Products Results
Client Intro
A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.
The Challenges
- ? The client had been burned by another agency
- ? The previous agency spent $10K on Facebook ads without real results
- ? We did not have any landing pages or offers to work with
- ? The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel
- ? We had 45 days to prove ourselves – the client was cautious after having burned in the past
Our Strategy
- ☝️ Complete pixel installation – we couldn’t afford losing data
- ☝️ We worked with the client to come up with a Freemium Model
- ☝️ We identified 2 products to test for the freemium model
- ☝️ Created 4 different landing pages for Freemium strategy
- ☝️ Email marketing strategy for follow up
- ☝️ Retargeting funnel strategy
- ☝️ Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results
- ✔️ The results skyrocketed in the very first month
- ✔️ Free plus shipping cost per result was as low as $5.40
- ✔️ ROAS even for freemium products was in positive because of the shipping charges
- ✔️ 900+ purchases recorded after the first month
- ✔️ Cost per purchase for core products was below $8
- ✔️ ROAS for core products jumped to 10.64% just from Facebook ads
- ✔️ Email marketing conversion from a free product to core product was 37%
- ✔️ AOV was increased using bundle offers