A real-estate agency based in the United States needed help with Facebook Ads and overall marketing.
- ? The client had a booming real estate business for 15+ years.
- ? They were using traditional marketing methods and had very strong referral systems in place.
- ? But in the last 6 months, before joining CANZ Marketing, they had experienced a sudden drop in leads, customers and overall business.
- ? They still had a good name in the industry but they did not have a strong digital presence.
- ? The website looked dated.
- ? There was no lead generation funnel in place on the site.
- ? They had very little to no content on the website.
- ? The site structure wasn’t SEO friendly at all.
- ? Their daily traffic was below 50
- ? They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.
- ? Getting them to invest in Facebook advertising was also a huge challenge
- ☝️ From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.
- ☝️ We started off with helping the client create tons of video content for social media
- ☝️ Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns
- ☝️ The plan was to pair that with the Lead gen campaign at a later point
We wanted to give the client some quick-wins so he feels more confident working with us
- ☝️ Successfully helped the client to come up with 4 different Lead Magnets
- ☝️ With our help, the client created a whole Lead-flow and the funnel
- ☝️ Using their BIG offline name, we started running the Leadgen campaigns in the third week
- ☝️ We started off the Leadgen Campaigns with the Rapid Fire Testing Method
- ✔️ Within the next 3 weeks, we had garnered 349 new leads,
- ✔️ 7 new paid deals
- ✔️ 5 Winning ad creative assets and a winning audience formula
- ✔️ The CPL was less than $4
- ✔️ CPA was below $200
- ✔️ The client had 340+ leads in the funnel
- ✔️ All this happened within the first 8 weeks.
- ✔️ The Golden Ads Strategy produced huge engagement and retargeting audience on the side