Real Estate Agency

Client Intro

A real-estate agency based in the United States needed help with Facebook Ads and overall marketing.

The Challenges

  • ? The client had a booming real estate business for 15+ years.
  • ? They were using traditional marketing methods and had very strong referral systems in place.
  • ? But in the last 6 months, before joining CANZ Marketing, they had experienced a sudden drop in leads, customers and overall business.
  • ? They still had a good name in the industry but they did not have a strong digital presence.
  • ? The website looked dated.
  • ? There was no lead generation funnel in place on the site.
  • ? They had very little to no content on the website.
  • ? The site structure wasn’t SEO friendly at all.
  • ? Their daily traffic was below 50
  • ? They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.
  • ? Getting them to invest in Facebook advertising was also a huge challenge

The Strategy

  • ☝️ From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.
  • ☝️ We started off with helping the client create tons of video content for social media
  • ☝️ Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns
  • ☝️ The plan was to pair that with the Lead gen campaign at a later point
    We wanted to give the client some quick-wins so he feels more confident working with us
  • ☝️ Successfully helped the client to come up with 4 different Lead Magnets
  • ☝️ With our help, the client created a whole Lead-flow and the funnel
  • ☝️ Using their BIG offline name, we started running the Leadgen campaigns in the third week
  • ☝️ We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Results

  • ✔️ Within the next 3 weeks, we had garnered 349 new leads,
  • ✔️ 7 new paid deals
  • ✔️ 5 Winning ad creative assets and a winning audience formula
  • ✔️ The CPL was less than $4
  • ✔️ CPA was below $200
  • ✔️ The client had 340+ leads in the funnel
  • ✔️ All this happened within the first 8 weeks.
  • ✔️ The Golden Ads Strategy produced huge engagement and retargeting audience on the side

Ready To Grow?