Beauty Products Results

Client Intro

A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.

The Challenges

  • ? The client had been burned by another agency
  • ? The previous agency spent $10K on Facebook ads without real results
  • ? We did not have any landing pages or offers to work with
  • ? The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel
  • ? We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

  • ☝️ Complete pixel installation – we couldn’t afford losing data
  • ☝️ We worked with the client to come up with a Freemium Model
  • ☝️ We identified 2 products to test for the freemium model
  • ☝️ Created 4 different landing pages for Freemium strategy
  • ☝️ Email marketing strategy for follow up
  • ☝️ Retargeting funnel strategy
  • ☝️ Audience strategy was based on competitors, interests, job titles and Lookalikes.

The Results

  • ✔️ The results skyrocketed in the very first month
  • ✔️ Free plus shipping cost per result was as low as $5.40
  • ✔️ ROAS even for freemium products was in positive because of the shipping charges
  • ✔️ 900+ purchases recorded after the first month
  • ✔️ Cost per purchase for core products was below $8
  • ✔️ ROAS for core products jumped to 10.64% just from Facebook ads
  • ✔️ Email marketing conversion from a free product to core product was 37%
  • ✔️ AOV was increased using bundle offers

Ready To Grow?